Saturday, October 23, 2010

Song 4: Dynamite - Taio Cruz

Released: October 2009 on the album Rokstarr



Video: http://www.youtube.com/watch?v=VUjdiDeJ0xg&ob=av2e




Lyrics: http://www.directlyrics.com/taio-cruz-dynamite-lyrics.html




The song was officially released at the end of May 2010 - some seven months after the release of the album - and it soared into the top spot on the pop and R&B charts, making it one of the biggest of the summer hits (right up there with California Girls). My daughter probably said it best about this song when she said that it was "different, but fun to listen to". It's a song that is at once catchy, and conveys a sense of party-hard fun. I especially like the reference of "celebrating my life" - something that I think we all wish we could do more often!

Cruz comes across as something of a young pup at first glance, but he's already approaching his 30's and has been in the music business professionally since the age of 18. He initially became involved as a songwriter (winning a BRIT award at the age of 21), then producing. His first studio album was in 2008 (Departure), which actually followed the release of some singles over the course of a couple of years, all of which came out of his own studio based in his hometown of London. Rokstarr is his second full-length album, and the releases from that album have propelled him into international stardom.

About the only thing I don't like about the song is the video for it. Cruz is quoted in a Wikipedia article about his excitement for the video, referencing that it had a ton of props, and a lot of cool wrecked cars that were used in the shoot. Despite all that, I guess I found that I was disappointed in it. More on that below. But, meantime, here's my take on the video using lyrics set to the tune of the song:

This video made me throw my hands in the air somewhat,
Sayin' "What the...?"
Is this a joke or what?
I want a video that's fun to watch
But this one is lame-oh
No creativ-it-y - no!
'Cause it looks to me...
That there is no thought...like
"Let's make this easy...
Just have girls in tights!"
If I've seen it once,
Then I've seen it twice,
this vid-e-o
should be blown up with Dyn-O-Mite!

I think it's
lame, lame, lame, lame
That all they did was play the
game, game, game, game
And that's sad 'cause there could've been
fame, fame, fame, fame
If there had been a bit more use of
brain, brain, brain, brain

******

I probably came into this song's video with some expectations for something cool that depicted a guy "celebrating life" - with some snippets of the things he's celebrating like family, friends, acheivements - and then partying out at a club amongst those he's celebrating with, and instead I saw just another video with a bunch of girls, with no creativeness at all (partying in a junk yard? Really? Must have been the cheapest place to rent! Taio Cruz doesn't look like he's excited at all, and don't all the girls look...well...bored? You'd think they'd be at least more jumpy working around all those power tools and grinder sparks with no protective clothing!) I like girls in video as much as the next red-blooded dude, but this video isn't memorable at all. We've seen some interesting, weird, disturbing, reflective, and throwback videos, some of which with awful special effects, but they've all had some thoughtful and/or fun creativity to them. This one doesn't hold a candle to any of them. Rating: Gawd-Awful!

But I do like the song!

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